Community

Alex Jones

Snowboarder  

“I love snowboarding because of the community! There’s nothing better than spending the day with the girls trying new tricks, laughing, and just having an epic time.” 

Alex started riding in high school after instantly falling in love with the sport on a school trip and has now been riding for 15 years. Talk about impressive! Although COVID put a spanner in the works for Jonesy’s usual season plans, she tries to venture to as many of the Australian resorts as possible throughout the season. Her favourite place that snowboarding has taken her is Revelstoke and Mt Baker, “They’re just two resorts that take your breath away and have such amazing terrain.” 

Although Alex’s style is “very loud” when she is riding, she actually doesn’t listen to music when she is snowboarding, “I kind of just like listening to the sounds around me”. When she isn’t on the hill, she’s planning the next snow adventure with her friends. In the summertime Alex keeps fit by surfing, running, doing yoga or CrossFit and tries to squeeze in a little overseas snow trip.  

Side note: You wouldn’t be a fool for thinking that Alex has 7 dogs, she actually doesn’t have any, but she just takes so many photos of her friends dogs that people think that she is the crazy dog lady (we love you Alex).  

Alex' favorite styles:

“I have way too many to choose from, but my top choices are the Task Jacket in Cameo Rose, the Snow Day Bib and all the velvet base layers. Thanks for keeping us ladies looking good team ROJO.”  

Hollie Arsenault

Skier  

#1 in her Mum’s heart 

“There is nothing quite like hot chocolate & powder days”  

Based in Rossland BC, Canada Hollie did not have a choice when it came to skiing. Her parents had her on the sticks before she could walk and her Dad would to take her out of her on mountain day care to run some hot laps at lunchtime…what a legend!  

A true outdoor gal in winter she’s skiing & hiking and has a new love for snowmobiling. In the summertime you can catch Hollie mountain biking at the lake, camping and roasting marshmallows. Oh yeah, also wake surfing, wakeboarding, knee boarding and tubing! 

You may recognise Hollie from our imagery but this lady is not just a pretty face! “Growing up in a very small and isolated Canadian community I’ve grown up and realised the huge amounts of racism, homophobia and general intolerance that goes unchecked and unrecognized in our area. Through this I have tried my best to educate myself and others in the direction of being and becoming BLM, Indigenous Rights and LGBTQ+ advocates.” This girl will move mountains! 

Hollie's favorite styles: 

“As someone who has been lucky enough to see the upcoming/unreleased ROJO gear I can say the best is yet to come… That being said, I have always been a huge fan of ROJO beanies, they never go out of style”.  

Ashlea Dahlblom

Snowboarder  

“I love how free it makes you feel, and the adrenaline rush you get. Snowboarding in Japan would be up there with some of my best memories, snow so deep that you feel like you need a snorkel. Riding with friends on a sunny day is something I love as well, especially when you get out there with the girl gang”.  

Ash started out riding when she was 20 during her first season at Mt Buller, Australia. Although at the start she spent most of her time on her butt looking like Bambi on ice, once she picked it up she couldn’t get enough of it.  

Ash has been lucky enough to explore different resorts all over the world, but her favourite is Japan “The quality of the snow is amazing!” She has also spent some time in the US a few years back and can’t go past Heavenly Resort, Lake Tahoe where the mountains are massive, and the views are spectacular.  

Ash loves to keep active and believes that sometimes there is nothing quite like putting in your headphones and just walking. “We are lucky in Australia to have these wonderful mountains with such great wildlife all around.” Her playlist ranges from Flume to Bob Marley to the Red Hot Chilli Peppers and another fun fact…. she hates hot drinks!!! Crazy for someone who loves winter so much! 

Ashlea's favorite styles:

“I love all the ROJO mitts! My hands stay toasty and warm and they have the cutest little details. I’m also a massive fan of their baselayers, they are so versatile. I love wearing them on a sunny day under my bib for a pop of colour and they just look so fun!”  

Sophie Piearcey

Notes of a Northerner

New Zealand explorer and snowboarder

“I love the freedom, the chance to explore new terrain otherwise inaccessible without a board. I love the rush of completing a run, hitting some fresh off piste pow and I LOVE the snowboard community and stoke here in NZ.”

Admitting to buying all the gear and having no idea, Sophie completed her first snow season in Queenstown 5 years ago when she had absolutely zero snow experience. However, from the moment that she first strapped in she was hooked and is now about to complete her 7th snow season.

A self-described fun, free and chill rider, Sophie explains; “I'm not into the park or tricks as such, I just love snowboarding the runs and off piste and exploring the club fields here in NZ. The three mountains we ride here in New Zealand have incredible terrain and an awesome touring map so jet getting on the lift and exploring wherever we fancy is my main game when out on the hill.”

Sophie's greatest achievement in life (so far) is completing the Everest Base Camp trek in Nepal.

When she isn’t riding you will catch her hiking, chilling, reading, shooting (Soph is a photographer by trade) and running her online social media business. Oh, and she will be doing all of that with a Soy Flat White in hand or a cuppa tea (she is British after all).

When asked what social causes she supports, Sophie replied; “Mental Health foundation New Zealand. I am a huge advocate for mental health, and I will continue to use my platform and voice to be a safe place for those who need it. I also share my own journey with mental health and how I have used positive change in my life to overcome what I thought was the worst of it.”

Sophie's favourite styles:

“Perfect for on mountain, off mountain, snowboarding and hiking. I am all about being comfortable, warm, and cosy during all my outdoor activities!”